“We don’t want to lose our direct relationship with our subscribers. It’s at the core of our business model,” Rob Grimshaw told Reuters in an interview on Monday. He said he was hopeful of a positive outcome to negotiations with Apple, but added: “If it turns out that one or another channel doesn’t mix with the way we want to do business, there’s a large number of other channels available to us.”
No chest thumping. No talk of iPad “salvation.” Just a level-headed perspective of the current opportunities and how they may or may not benefit the Finaicial Times. This is how all publishers — news, books, film, etc. — should approach digital channels. Does it work for us or does it not?